Advertising in Scottish Mountaineer is highly effective in contacting its targeted and committed audience.

One client who has been highly impressed with the results of advertising with us is Jamie Smith - Founder and MD of the Ice Factor Ltd, the newly opened indoor climbing centre at Kinlochleven.

Jamie says:

In order to get the Ice Factor well established, we examined the best ways of achieving a concerted mixed media advertising campaign. We elected to advertise heavily in each of the climbing magazines - with a mixture of full page, full colour ads and double page/inside front/back cover ads. Of all titles, the one that has had the most profound impact for us as a new company is Scottish Mountaineer. Our website (www.ice-factor.co.uk) traffic literally goes ballistic after each edition of Scottish Mountaineer is distributed. We have gone from 200 people a month on the website in May, to over 25,000 people a month on the website in December. Scottish Mountaineer has been, by some margin, the best advertising investment we have made. Companies often have to make ethical choices between getting the most noise and supporting titles which they believe mirrors their own ethos. In Scottish Mountaineer, we have found the perfect advertising medium - highly effective in terms of return on investment and simultaneously providing a public voice for the Mountaineering Council of Scotland, which supports the broad church of hillgoers in Scotland - simply perfect!

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MCofS Associate Members can receive discount on advertising rates.

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